Vaibhav Maheshwari
3 years of SWE experience.
1 year of ZK experience.
Shalini Dayanidhi
Has worked at Affle, a publicly traded technology company that uses proprietary consumer intelligence platforms in advertisement and in SaaS platforms. She has worked closely with products that help acquire consumers through digital hyper-personalization and is keenly aware of the problems faced by businesses to retain users.
She’s been building teams & strategies since 2014
Problem
Every time we browse the web and swat away at yet another cookie pop-up by hitting ‘accept all’, we signal that we’re ok with the website tracking all data it deems necessary. But how many of us can say we know what data we’re consenting to be shared with each and every platform? And the bigger question is, how many of us care to investigate these controls beyond a cursory glance at the Manage Cookies menu?
Data protection laws are becoming increasingly arcane under the guise of making the internet a safer place for the browser. All this means is that Big Tech is now gaining near-monopolistic control over our data and our browsing preferences. The main implications of this are simple. If you want to—
you bow down to Big Tech. Whether this comes in the form of paying for performance ads or Google/ Meta tags, or feeling safe when ensconced in Safari’s Intelligent Tracking Prevention— we are all contributing to Big Tech controlling 75% of the global digital-advertising market.
If you decide to operate independently or simply can’t afford to bend the knee to the Tech overlords, it comes down to—